Client Overview & Background
Indian Oil Corporation Limited (IOCL) Kozhikode Division was seeking to generate leads for a new petrol pump dealership targeting audiences in Kerala and the Middle East. IOCL Kozhikode division had no prior social media presence.
Campaign Objectives
- Generate leads for the new petrol pump dealership.
- Target audiences from Malappuram, Kozhikode, Kannur, and Kasargod districts in Kerala, as well as individuals in Kuwait, Qatar, Bahrain, Saudi Arabia, UAE, and Oman.
Image shared by IOCL team
Image created by Titan Analytics
- Language: Created ads in Malayalam and English to engage the targeted Malayali audience and those from the Middle Eastern countries.
- Lead Form Campaign: Implemented a lead form campaign with custom questions to filter out irrelevant leads and ensure genuine interest. Two campaigns targeted Kerala regions using Malayalam and English creatives, while another campaign targeted GCC areas using Malayalam creative. Titan strategically used Malayalam creatives in the GCC to avoid junk leads from other nationalities and non-Malayalis.
- Target Audience: Targeted just the business owners, founders, and high-income individuals from specified locations as potential buyers.
- Budget Optimization: Despite Facebook estimating zero leads, Titan Analytics leveraged their expertise to deliver maximum leads with a minimal budget.
Facebook Estimated the campaign to get zero Leads.
Results
- Lead Generation: Surpassed expectations by generating over 800 leads within a month.
- Lead Quality: Maintained lead quality by avoiding irrelevant leads through the lead form campaign.
- Cost-Effectiveness: Demonstrated the effectiveness of expertly managed social media advertising, achieving maximum leads with a minimal budget.
Results achieved by Titan Analytics
Future Opportunities
Due to the campaign’s success, IOCL approached Titan Analytics to design their Onam campaign banner to be displayed in all Kerala Indian Oil petrol pumps.
