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Pacific NDT Case Study

Titan X Marketing Helps Pacific NDT Target Relevant Audience and Eliminate Irrelevant Calls and Impressions.

Client Overview

Pacific NDT, a leading provider of non-destructive testing (NDT) solutions, faced a challenge with their Google Ads campaigns. Despite spending over US$4,500, they were receiving numerous irrelevant calls and impressions for unrelated keyword searches, including inquiries about medical X-rays. This case study highlights the strategies implemented to optimize their advertising campaigns and achieve better results.

Hereʼs what people used to search for before seeing and clicking their ads

  • 1 2 3 abc children’s centre, 1 microsoft way
  • 1 microsoft way redmond
  • 1 microsoft way redmond
  • 1 microsoft way redmond wa
  • 1 microsoft way redmond wa 98052
  • 14860 se 51st st bellevue wa 98006
  • 14865 ne 36th st
  • 14865 ne 36th st redmond wa 98052
  • 14865 northeast 36th street
  • 14878 se 16th st bellevue wa 98007

Strategies Implemented

Keyword Research

Proper keyword research was conducted to identify relevant keywords for Pacific NDT's services

Ad Copy Optimization

Ad copy was optimized to ensure it was relevant and compelling for the target audience. Ad strength is now excellent.

Negative Keywords List

A comprehensive negative keywords list was created to prevent ads from appearing for irrelevant searches.

Tracking Setup

Proper tracking was set up to measure the effectiveness of the advertising campaigns.

Daily Optimizations

Daily optimizations, including budget adjustments and relevant keyword list building, were performed to improve campaign performance.

Results Achieved

Reduced Irrelevant Calls

By implementing the above strategies, Pacific NDT was able to reduce the number of irrelevant calls received.

Improved Relevance

The ads became more relevant to the target audience, leading to higher quality leads.

Budget Utilization

The budget was utilized more effectively,focusing on relevant searches and reducing wasted spend.

Hereʼs what people searched for before seeing and clicking
their ads now 

“More relevant searches, started appearing for similar brand searches in the industry.”

Results of Our Strategy for Pacific NDT

Before implementing our strategy, Pacific NDT was appearing in auctions alongside irrelevant medical companies, which was not conducive to their business goals. However, after executing our tailored approach, Pacific NDT successfully entered auctions alongside top players in the non-destructive testing (NDT) industry. This shift in auction positioning signifies a significant improvement in their visibility and relevance within their target market.

Before

After

What Next

The next objective is to achieve a competitive impression share compared to top players in the market, while also aiming to consistently appear in the topmost search results. This will further solidify Pacific NDT’s position as a prominent and visible presence in the industry.

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What Next

The next objective is to achieve a competitive impression share compared to top players in the market, while also aiming to consistently appear in the topmost search results. This will further solidify Pacific NDT’s position as a prominent and visible presence in the industry.

Enquire

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Request a Free Call Back

Is Data Holding Back Your Growth?

Let’s Unlock Its Potential.
Get in touch with us