{"id":820,"date":"2025-07-30T08:29:59","date_gmt":"2025-07-30T08:29:59","guid":{"rendered":"https:\/\/titananalytics.ae\/titan\/?page_id=820"},"modified":"2025-08-27T04:03:31","modified_gmt":"2025-08-27T04:03:31","slug":"driving-b2b-excellence","status":"publish","type":"page","link":"https:\/\/titananalytics.ae\/titan\/driving-b2b-excellence\/","title":{"rendered":"Dynabook India Case Study"},"content":{"rendered":"\t\t
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Driving B2B Excellence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Titan’s Digital Strategy for Dynabook India<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Background<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Dynabook,India, a subsidiary of the global leader in business laptops,\u00a0Dynabook, is committed to delivering innovative computing solutions to professionals across various industries. Known formerly as Toshiba PC Company, the company underwent a rebranding to\u00a0Dynabook, highlighting its dedication to continuous innovation and excellence.
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\nFocusing on enhancing work efficiency and productivity,\u00a0Dynabook\u00a0India provides a suite of laptops renowned for their quality, reliability, and smart design. These laptops are tailored to meet the multifaceted needs of contemporary businesses, offering a perfect amalgamation of performance, robustness, and cutting-edge features.
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\nDynabook\u00a0India\u2019s primary market is the B2B sector in India, particularly emphasising securing bulk orders and engaging decision-makers across different industries. By grasping the distinct requirements of businesses,\u00a0Dynabook\u00a0India strives to deliver solutions that not only meet but exceed expectations, thereby fostering the success of its clientele.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Digital Marketing Journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Titan has been at the helm of managing\u00a0Dynabook\u00a0India\u2019s social media profiles and steering its organic social media marketing initiatives. Following Titan\u2019s fruitful endeavours,\u00a0Dynabook\u00a0India sought to broaden its digital footprint through paid marketing strategies. As an initial move, Titan proposed the creation of a website for Indian Operations, which was also conceptualised and executed by Titan. Post the website\u2019s launch, the focus pivoted to launching digital marketing campaigns aimed at amplifying\u00a0Dynabook\u00a0India\u2019s online presence and engagement.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The Challenge\u2028<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Dynabook\u00a0India\u2019s operations are exclusively concentrated on the B2B domain. Consequently, one of the significant challenges in marketing for\u00a0Dynabook\u00a0India was the keyword \u201claptop,\u201d predominantly searched by B2C consumers.Considering the overlap between B2C customers and the B2B audience that\u00a0Dynabook\u00a0India targets, it was impractical to entirely exclude such keywords or the B2C segment. The crux of the challenge was to strike a delicate balance between employing pertinent keywords to draw B2B traffic and capturing the attention of relevant B2C customers who form a part of the B2B demographic.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Titan's Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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After analysing the requirements, Titan suggested utilising the Google Ads platform in conjunction with LinkedIn for
advertising purposes. We tried youtube, search and display ads for\u00a0Dynabook.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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